Joyce Azria, daughter of fashion mogul Max Azria has taken BCBGeneration under her wing. BCBGeneration is the sister of BCBG Max Azria. Starting today, the entire collection can be purchased online!
In my opinion the Generation line is for a younger crowd – a me type of crowd where as BCBG Max Azria is for an older crowd
I really like this line. I think it’s fresh and I would definitely wear it if I could. It’s too bad I no longer buy anything that’s not on sale UNLESS it’s an investment piece.
Here are some of my favorites:
