Absolut has quite the publicity team. They have taken a new direction that doesn’t obviously say, “Buy our brand of alcohol!” Instead they have used actresses Zooey Deschanel and Kate Beckinsale to automatically catch your glance first before you see the Absolut bottle in the left hand corner. Can you believe that that is Zooey? She almost looks more like Hilary Duff. In the above video, Absolut contacted groups of different artists from all over the world to define the philsophy of Absolut Vodka.
