22 Mar 2011

What’s Your Starbucks Signature?

[youtube=http://www.youtube.com/watch?v=KEodK38cmvE&feature=player_embedded]

In a new ad campaign by Starbucks, the coffeehouse chain explains that your drink is not just made by the peppy barista behind the counter, but by many hands including the hands of farmers, dock works, and those that approve of the coffee themselves. There’s a lot of discrepancy surrounding the chain when they are compared to independent coffee shops or those that run on a fair-trade model so I think this ad was made to put those rumors to rest.

I’ve taken several classes that have brought out opposing views towards Starbucks and while it is a chain that dominates the coffee industry and is often times considered generic and unpersonalized, I can’t seem to change my views. I actually enjoy my Starbucks and I have been ordering my drinks from them ever since my uncle bought me my first hot chocolate from there, which was probably at age ten.

However, if you’re one of those people that absolutely hates Starbucks with a passion along with their cutesy desserts and delicious frapps, then you should at least watch this video for the music.You can never go wrong with Freelance Whales.

Fun Fact: Band member Chuck Criss is the older brother of Glee star Darren Criss!

(Obligatory pointing of the fact that musical talent runs in the family?)

Source

Posted on March 22, in -