26 Jan 2012

The Row Prepares to Expand

WWD reported this morning that Mary-Kate and Ashley Olsen of The Row have hired François Kress as the brand’s President and Chief Operating Officer. Kress is currently the President and CEO over at Prada USA Corp. The 25-year-old sisters are definitely taking steps in the right direction to expand The Row into a major luxuary brand by working with Kress and creating this new position for him within their company.

Along with The Row, Mary-Kate and Ashley Olsen are also responsible for their fashion company Elizabeth and James and affordable line Olsenboye. The Row has produced some truly exquisite pieces in the last couple of seasons including their sleek floor length dresses and upscale basics. This news makes me excited to see what direction they are headed for next alongside Kress.

[Source]

Posted on January 26, in Style