Marni x H&M Directed By Sofia Coppola

In true Sofia Coppola fashion, this new campaign video for the Marni and H&M collection is reminiscent of her previous work. The prints are beautiful. The music serene – and the entire campaign just completely whimsical and enchanting. I know I used a lot of descriptive words in that, but it is what it is. Sofia Coppola’s directing style has always been mesmerizing to me and while it’s not for everyone, there is something about it that I love.

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