photo cred | Mashable

SoHo is stepping up their retail game and if other retailers and shops don’t jump on the bandwagon soon, they may fall behind with the times. Mashable published this article on how several stores are implementing digital features into shopping and evolving the experience for customers. At Warby Parker, customers can utilize the store’s photo booth to snap photographs of themselves in different styles of frames for which they can share with friends looks that they like via email or print them out like a true photo booth strip.

These are the retail stores of the future: hyper-efficient, digitally enhanced showrooms that serve as physical storefronts for online retail operations.

For more details on how the shopping experience is changing, click here for the full article.