As some of my friends know, the year 2013 was the year of many things – one of them being my introduction to Chipotle. Thanks Toby! Now Chipotle has a sound business model and a great product, but today I discovered something else about them that I found to be kind of amazing. Last week, they released a short film called “The Scarecrow” and barely mentioning Chipotle at all, you can instantly recognize the brand. It’s advertising at its finest.