Snapchat has something to worry about today because Instagram is now allowing users to send private messages within the app with their new feature called “Instagram Direct.” You will be able to send 1:1 pictures, videos, and text. The feature is currently available for iPhone and Android with no word yet on a release date  for the Windows Phone. Womp womp.

Users can only send private messages to people who follow them. If a user attempts to send a private message to someone who doesn’t follow them that person can then decide whether or not they want to see the message. Private messages can be sent to one or many users.

High quality images with filters sent via Instagram over Snapchat? Count me in.

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