12 Apr 2015

Choose Beautiful

If you could describe yourself, would you choose to say that you were “average” or “beautiful.” In Dove’s new campaign, the brand creates two pathways with these two labels and each woman has to decide which path to take. The film was shot in five major cities internationally and the perspectives that these women shared afterwards was pretty telling. According to Dove, 96% of women chose to describe themselves as “average” over “beautiful” in this experiment.

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Posted on April 12, in Life