Men and their alcohol. It’s a love that many women don’t understand, but at the same time – we do. And that’s okay, because we’ll let them have their thing and that will just be it. Cool Material introduced me to something very intriguing today called “My Whiskey.” Basically it allows a Whiskey lover to create their very own customized whiskey from the ”grain bill, the yeast, the barrel, the age, the proof, and the name of your very own whiskey.” It will be 80 proof and will equate to about 160 bottles ($38 a bottle) so you better make it a good one! Basically, you will be set for life. So to whom do you owe all of this goodness to? None other than the Mississippi River Distilling Company.