All posts in: Branding

24 Jul 2014

Airbnb’s New Logo

We’re a little bit late on this because this news was actually revealed last week, but WE didn’t get a chance to really talk about it and now I want to. Airbnb has long been overdue for a makeover so I’m pretty excited to see this new change in them, but – you guys – this logo… are you seeing what I’m seeing? I realize it’s an upside-down heart, but it also looks like… other things. It ain’t wrong, I mean maybe that’s what they wanted – to spark some buzz and conversation, but I can’t help but giggle just a little bit every time I see. Yes, I’m immature.

Here’s some things that I do like about their rebranding though:

  • The fact that their branding video includes a flag on a planet. Space stuff really tugs at my heart strings
  • This video makes me feel warm and fuzzy kind of like a Google commercial
  • Anyone can draw their logo! It’s so easy I bet a toddler could do it.
  • It’s colorful
  • I liked how they were able to do so many things with that little A. It was adorable.

[youtube=http://youtu.be/7Hs0C2UvVBY]

29 Oct 2013

Virgin America Debuts Safety Video

[youtube=http://www.youtube.com/watch?v=DtyfiPIHsIg&feature=youtu.be]

The airline debuted a new safety video this morning and we’re not exactly sure how we feel about it. It’s similar to an episode of Glee in some ways, but it is definitely a little bit more exciting than the presentations we have to sit through on any other airline.

Thoughts?

16 Sep 2013

The Scarecrow

[youtube=http://www.youtube.com/watch?v=lUtnas5ScSE&feature=youtu.be]

As some of my friends know, the year 2013 was the year of many things – one of them being my introduction to Chipotle. Thanks Toby! Now Chipotle has a sound business model and a great product, but today I discovered something else about them that I found to be kind of amazing. Last week, they released a short film called “The Scarecrow” and barely mentioning Chipotle at all, you can instantly recognize the brand. It’s advertising at its finest.