All posts in: Charlotte Ronson

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23 Feb 2010

Couturious Launch

After watching the movie Clueless at age six, all I wanted was to have what Cher had. I wanted that closet. You know the one I’m talking about. The closest that would magically bring her the pieces to make her ideal outfit with the click of a button off her computer. It was the greatest invention I had ever seen. Tomorrow Couturious.com will be brought to the masses and it is basically the next best thing.

With Couturious, you will be able to pick items and put them together on your very own model. After some toying around, if you have found the perfect outfit, you can purchase all of those items so that you yourself can wear the masterpiece. Sounds easy enough. So far you can have your pick of Charlotte Ronson, Alice + Olivia, Cynthia Rowley, Tibi, Tory Burch, and Yigal Azrouël who have decided to let you choose from their Spring 2010 collection. As the website expands, you can expect the list of designers to grow as well.

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17 Dec 2009

Will you buy Olsenboye?

Mary-Kate and Ashley Olsen are two of my favorite style icons. They have practically been my fashion influences since Full House. Aside from watching them grow up in their television shows and their series of weirdly romantic comedies like Passport to Paris, I have witnessed their growth in the debut of their two lines The Row and Elizabeth and James.

Both are beautiful collections, but way outside of my range. When I heard that Mary-Kate and Ashley were releasing their new line Olsenboye at JC Penny, I got a little bit excited. In fact, it was the same kind of excitement I felt when I heard Charlotte Ronson was collaborating with JC Penny as well. The news release of Olsenboye was huge in New York. There was a video teaser of young girls wearing the collection, a cupcake truck advertising the brand and selling merchandise all over the city and BALLOONS! Olsenboye was looking promising. Finally, women everywhere will be able to dress like the classy Olsen twins.

The Lookbook:

1) This isn’t how Mary-Kate and Ashley dress typically. I understand that it is a juniors line, but many of these trends happen to be outdated. The Gossip Girl wannabe blazers are okay, but why the badge? Why not keep it simple like Ashley Olsen’s usual look? Is it necessary for the plaid skirt to be high-waisted and fuller at the bottom? Don’t even get me started on that graphic tee above with slime colored writing.

2) I just went onto the JC Penny website, out of curiousity, to see if there would be more pieces featured. None of the items featured in the look book even appear on the website. Not sure if that’s a good thing or a bad thing at this point. In addition to this, all of the prices for the items on the website have been slashed in half!

Looks like the line didn’t do so well after all…