Every season, Chanel is always a show that I look forward to. It’s not one that we always feature because maybe at that point in time, I don’t find their collections to be all that wearable, but if there is anything that I am more fascinated by than the clothes, it’s the show itself. For his Fall 2014 RTW show, Karl Lagerfeld created a faux super market with branded items like pasta, canned goods, and even home goods. It was apparent that a whole lot of detail went into planning the show and the thing about this is that had it been an ordinary show – the audience members would never even notice these details.
This show was not an ordinary one though. After each model walked out on the runway, they continued to stay and mill about the grocery store as if they were actually shopping. This made me wonder what the true underlying message is I think Fashionista said it perfectly:
[The set] spoke to the clothes in such a big way, in terms of a grocery store being the great equalizer. All types of women — from hip, young things to polished doyennes — inevitably need to pop into one for some reason or another. So you had girls in crop tops and leggings — so many leggings, from pink and shredded to glittery and purple…not to mention black and white tweed — to fancy ladies in classic skirt suits, like the one who walked out in a pink ensemble, accompanied by a personal butler to carry her myriad Chanel shopping bags.
After the show ended, guests and show attendees were invited to take home a complimentary fruit or vegetable, but naturally some people tried to actually loot the other goods. Can we blame them? Wouldn’t you want pasta out of a Chanel box, too?!