Can we talk about how this was the funniest commercial I caught all week? Spotify released an ad featuring Camila’s bop “Havana” and what was supposed to be fun and upbeat was downright terrifying. It was so scary for children seeing this ad that it had to be pulled entirely. If you get frightened easily, maybe don’t watch it. I, on the other hand, found this to be really entertaining and am still laughing over this days later. Why they turned this commercial into something scary, I’m not sure. Maybe it had something to do with Halloween? Either way, I’m glad Spotify can include a little humor.
A Spotify spokesperson had this to say about their ad: “We acknowledge the ruling from the ASA and regret any distress the ad may have caused the complainant,” a Spotify spokesperson said of the ad. “It was created as a tongue-in-cheek horror parody – intended to be a humorous ad that demonstrated just how catchy some tracks can be. We take our responsibilities as a marketer very seriously and continue to be mindful of the ASA’s guidance on the effective and appropriate targeting of advertising campaigns.”
I’m going to think of this commercial every time I hear this song.
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