I’ve said it countless times throughout the campaign period, but President Obama’s social media team was on point this year. Every tweet and Tumblr post was not only appropriate and meaningful, but also relevant. If Mitt Romney would have turned one of his statements into a cat meme, it would have been a little out of place. (Just kidding, he took the Friday Night Lights tagline instead and got himself some h8trssss.)
An interview with Laura Olin – the woman who was behind the President’s Twitter handle was published today and it is the most interesting thing I’ve read all day. It’s kind of incredible because Laura Olin is a social media strategist and every move she makes is carefully planned out to a tee with her team… and to think that this job did not even exist just a few years ago is shocking.
Check out the interview here.