Announced Wednesday, Karl Lagerfeld has revealed big news that he is opening up a London flagship in 2014 for the Karl Lagerfeld label. I haven’t done too much research into these pieces, but word on the street is that they are supposed to be more reasonably prices and geared towards a young audience.
According to The Telegraph, the upcoming London location will cater to fashion and tech lovers alike. Shoppers will be able to search inventory and watch branded content on one of the many in-store iPads, and dressing rooms come equipped with personal photo booths that feature Lagerfeld-exclusive filters. Did somebody say “selfie?”
The retails stores are a changin’! I’m curious to see how technology will merge with fashion in this way and what impact this will have on American retailers in the future. How long will it take for this trend to reach us? Months? A year? We shall see!