Good morning everyone! There’s nothing like a holiday weekend with family to rejuvenate you and spring you back into a Monday. As tiring as traveling can be (okay, I was on an hour long flight,) I’m feeling more refreshed than ever and ready to end this year on a high note. We’re back on our Wedding Mondays routine and it feels pretty good.
This morning I’m sharing with you all a dream of a wedding video! While I’ve never even been to New York, I’m so envious of all the rooftop weddings that get to take place there. There is nothing more chic than exchanging nuptials at the top of a building as the sun is going down.
We’re five sleeps away from Seattle and I’m already getting nostalgic. Last year we blogged about a band called Cardiknox currently in Brooklyn, but originally from Seattle – at least one half of them was from there anyways. They recently did a photo shoot with Free People back in my old stomping grounds of Capitol Hill and it’s basically…perfect. They hit up my favorite spots, walked my favorite streets, and looked exceptional while doing so. Here are some of my favorite snaps, but don’t take my word for it – you’ll have to check out the full spread on the Free People blog here. Above, the duo is at one of my favorite restaurants – Oddfellow’s – on the secret outdoor patio that is a dream!
The music festival released their entire lineup this morning via a full-page ad in the New York Times. Old school, we respect it. As expected, we knew that Outkast would be on the lineup, but there are also some other artists that we are dying to see: Papa, Banks, Janelle Monae, The 1975, and the RETURN of Foster the People. Overall this lineup is amazing. If Bumbershoot or Block Party had the same one, I would buy my tickets in a heart beat.
Tickets go on sale today at 3PM.
It’s an extremely exciting time period that we are all witnessing right now. When living in Seattle, I was interested in tech on such a high level and now that I’m here living and working in the heart of it, my interests have heightened even more. I don’t think my parents ever thought that they would have a chance to witness a time when startups would become so focused on the sharing community, but here it is. It was a feeling that I experienced and treasured in college, but now that the community is spanning across the country and across the world through technology, it is startling to see it take over in ways that people never thought possible. Airbnb, Lyft, to list a few and now EatWith – a startup that came from Israel that I’m itching to talk about. While traveling, EatWith acts as a platform that allows you to eat with local families for a more unique experience and promote communication and interpersonal interaction. The service recently came to the United States back in July and kicked off with New York hoping to add cities like Miami and San Francisco soon.
How exactly does it work?
If you’re interested in hosting, an EatWith representative will swing by to meet with you, check out your digs and judge your cooking. If deemed worthy, you then set up a profile and advertise your own brunches, lunches and dinner parties, often with themes (such as a Cinco de Mayo brunch, a contemporary Thai-Brazilian feast, or a “crazy dinner of borscht and flautas”). Hosts also set a suggested donation per attendee.
If you’re a guest seeking a slice of local life, you can search the website by location and apply for a seat at a gathering nearby. The host will assess your online profile, start a dialogue with you and decide whether to accept you as a guest.
Meals will typically range from $25-$50 per guest with EatWith taking 15% of each transaction. All Things D calls it the “Airbnb for meals.”
I actually just checked out the website myself and would find myself using it (if it came to San Francisco) for potential dinner parties. Has anyone used it or read any reviews yet?
**Update 12/8 – They are actually already in San Francisco too!
When most people travel, no one really expresses how staying at a hotel is one of their favorite parts about a trip, but for me it is. For many, hotels are just a place where you sleep at night and nothing more. However, a great hotel can enhance your traveling and your experience. This past summer, I stayed at Hotel Monaco in San Francisco and felt inspired just being in the room. It was the type of modern glamour in a hotel that I never thought I would be attracted to, but was. The wallpapers were refreshing and made me feel inspired to get work done while I was there. It was a comfortable stay and even though I just booked my tickets home and won’t be staying in a hotel, I am looking forward to the next time that I do!
The Wythe Hotel located in Williamsburg sure is pretty, don’t you think?
We’ve got an unusual case for our “Take Me There” post this week and that’s because instead of wanting to be on a tropical island or a tourist spot or even home here in Seattle, we’d rather be at New York Fashion Week for Spring RTW 2014! We’ve been covering Fashion Week on Yow Yow! since we started this blog. In fact, it may have been one of the main reasons why I started this blog so that I could have a journal of inspiring looks. We all know that Fashion Week is usually Fashion Month and while it takes so much time to look through all of the collections – each and every one – it is so worth it. It’s been four years and my love for beautiful pieces hasn’t really changed so you know…we’re just keeping it real on Yow Yow! We’re not gonna change.
As a recruiter, I’m always fascinated by how other companies modify their jobs page to entice new candidates. San Francisco start-up and brand Everlane has really taken theirs to the next level. With offices in New York and San Francisco, their new jobs page is looking to move talented New York candidates to the West Coast (the best coast!) and their offering a pretty snazzy package too if you’re the right person for the job. Check it out here.
Readers, last week I hinted that we would be featuring a new app on the blog soon and I am now thrilled to introduce to you all Postmates! I sat down with Seattle’s community manager Ayako Igari this week to chat with her a little bit more about the app – what it is and where it’s going. The start-up based out of San Francisco is now expanding to both Seattle and New York so you can begin using it right now!
“Be hungover IN BED not in line” is just one of their many taglines that you can find on their flyer handouts and alludes to the fact that you can save time doing whatever it is that you need to do while enlisting Postmates to help you as well.
Postmates, currently an iOs app (for now. Android and web coming soon!) enables you to order almost anything (but alcohol in Seattle) and it’ll be delivered to you IN AN HOUR OR LESS. That’s food, groceries, office supplies, coffee, cakes, sunglasses…the list goes on.
Simply pull up the merchant/restaurant/location in the app and pick from the menu or type in your custom order. Postmates is a courier service at its core and they do pick ups and deliveries of documents as well.
-Hours are 8am-midnight.
-Delivery area is all of Seattle. Up to N 145 in Northgate and down to White
Center/Rainier Valley. WS and Ballard included.
-There are no minimums on the item, you can order a can or soda or have a courier pick up an already-paid for item.
-Delivery fees start at $4 and only go to $12.
-Like the Uber app, you can watch your courier do your delivery around town, call them/they can call you and there is a ratings
system for accountability.
To learn more about the service, click here to visit their website.
As all women know and can relate, getting dressed in the morning is never as easy as we wish it could be. To the women who feel confident in tossing on whatever they please regardless of how it will match or how it will look – power to ya – but if you’re like me, then your morning routine can be a little bit more complex. One minute you want a pullover sweater, but the next minute you’re eyeing that cardigan that you haven’t touched in months. If you’re in Seattle, you’ll start off your morning bright and sunny and by afternoon caught in a torrential downpour. Making sure your outfits are appropriate for the weather can be one of life’s unexpected challenges… so what if there were something to make your life and choosing outfits a little bit easier? Former fashion editor at Lucky Magazine and MBA grad turned entrepreneur Kendall Herbst created a solution. StyleUp was designed to simplify your morning routine by sending you personal recommendations on an outfit to wear to match the weather of your location daily. I have been receiving emails from StyleUp for the last year and have loved the daily inspiration regardless of whether or not I’m re-creating the outfit myself that day. Since Kendall has had such a diverse background in working in the real world to going back to school to creating her own start-up, I thought that she would be a great woman to feature on Yow Yow’s “Women Who Are Making It” series.
Q: You’ve done so much with your career already. Can you give us an entire back story on your career path and how you go to where you are today?
Kendall: Thanks! Out of college, my first job was at New York magazine, helping them build out their online fashion presence. Then I moved over to Lucky magazine as the Fashion News Editor. I wrote two sections of the magazine and covered all the up-and-coming designers, major news and rising trends. I also did stints at InStyle magazine, J.Crew and Ann Taylor LOFT. After about five years of that life, I got really inspired by the Gilt Groupe women and decided to go to business school. At MIT Sloan, I got my idea for StyleUp and participated in Y Combinator earlier this year. My life has changed drastically from a few years ago — less fashion shows and more time talking to engineers — but I absolutely love it.
Q: In November of 2012, I had read a story on Fashionista.com that you left the fashion writing industry behind to pursue your MBA at MIT Sloan. What motivated you to make this huge decision?
Kendall: Fashion was changing so quickly with the rise of blogs and new ecommerce models. I admired all these women launching amazing businesses. Meanwhile, I had become a bit too comfortable, even complacent in my job as a fashion editor. I decided I wanted to stretch myself and saw business school as a great new adventure.
Q: What was the transition like leaving the working world and going back into school again?
Kendall: It was certainly a bit strange at first — buying notebooks and taking midterms felt like a lifetime ago. Also being an intern the summer between your first and second years was a little odd as a 27-year-old. All that said, it was a really refreshing change of pace and a terrific environment to try out new ideas and work on my weaknesses in such a low-risk classroom situation.
Q: At what point was StyleUp born and where did you find the inspiration for this idea?
Kendall: In many ways, my whole life has been leading to StyleUp. From spending way too much time in shopping malls when I was young, to working as a fashion editor, to going to business school — I’ve talked to a lot of women in my life about how fashion makes them feel. I started playing around with the idea in the late winter 2012, realizing that the market was missing a platform for really actionable fashion advice — what should I wear tomorrow? I wanted to create something that just made the process a little easier for busy, modern women. StyleUp doesn’t tell you everything, but it offers personalized inspiration to make the daily process not just easier but a lot more fun.
Q: What does a typical day look like for you?
Kendall: Like many people, there are no typical days but I do have one routine that I try to maintain: going for a jog along the river in the morning to clear my head. Then, I check in with my team to make sure no one has any roadblocks ahead of them. I’ll look over the daily metrics. I’ll meet with brand executives. I’ll chat with our members to get their feedback — one of my favorite parts! I’ll handle the company finances and budget — one of my least favorite parts! On any given day, I touch about every aspect of the business. Lately, a lot of my time has been spent on creating StyleUp shopping which launches soon. Stay tuned for that!
Q: I noticed that your team consists of you and your co-founder, but is your team much larger now?
Kendall: We’ve brought on a designer and another developer and some college interns. Overall, I love working in a small team and I like handling many different roles. I look for people who like that dynamic experience as well. We’re quite lean and scrappy, and I never want to lose that.
Q: I’ve been receiving StyleUp daily emails for quite some time, but I am curious, what is your process for selecting an outfit for the day for the correct region depending on the weather? How far in advance are you finding these daily outfits and where are your usual sources because sometimes they come straight from street style or from celebrities?
Kendall: All of our images are tagged by a series of fashion and weather properties, and our system sorts them based on each member’s weather forecast and style preferences. We work on a day-by-day basis so we can provide the most accurate weather for every StyleUpper. I’ve learned our women love variety and see StyleUp as this fun surprise Monday-Friday, so I aim to show a great mix of inspiration images.
Q: Has StyleUp been able to collaborate with anyone yet and if so what is a collaboration that you are most proud of?
Kendall: We’re starting down the road now — stay tuned!
Q: As we all know, the road to building a startup is both rewarding and challenging. What are some challenges or obstacles that you have faced on the way to creating StyleUp?
Kendall: There are many. A major one is my lack of experience. As a first-time founder, I’ve never done a lot of the things I have to do for StyleUp, but that’s also what makes it so exciting! I try to remind myself to enjoy all this craziness and realize what a special time it is vs. letting it stress me out completely. Some days I’m more successful than others!
Q: StyleUp is based out in Mountain View, CA and the Bay Area has become one of my favorite places to visit within the last year. Can you let us in on some of your favorite spots?
Kendall: StyleUp’s HQ has been my living room for the past year, which means it’s transitioned from Cambridge, MA to Mountain View, CA to now NY, NY. I absolutely loved Mountain View — though I spent about 90% of I‘d go to the farmer’s market on the weekend, especially because the weather is usually perfect. There are cute bookstores on Castro St. — Books Inc. has a solid cookbook section — and tons of places to eat outside. Mostly, I enjoyed walking around my neighborhood with all the lemon trees, the adorable houses, the bright flowers everywhere. Perfect escape from the Cambridge winter!
Q: You’ve spent a great deal of time on the East Coast before moving to the West, what is your favorite part about this region and is there anything you are still adapting to?
Kendall: I’ve boomeranged from East Coast to West Coast and back again. I love them both, and have been so lucky to live in such great places. My favorite thing about the West Coast was how many people were starting their own companies. It’s great to be so near all these amazing startups and talk with people in all the stages of startup life. It’s such a founder-friendly ecosystem.
Q: Kendall, this year on Yow Yow! we are focusing on the life of a 20-something and being a recent post grad transitioning out of college. What advice do you have for young adults at this age and moving into the adult world?
Kendall: That’s a great focus, and one I talk about often with our college interns. Find a job that truly challenges you. You’re going to make mistakes, but absorb them all as learning moments and don’t make the same one twice. You’re about to embark on a huge learning curve so get comfortable with being uncomfortable and enjoy the ride.
Q: Kendall you have established such an accomplished career. What is next for you and StyleUp? Are there any other endeavors that you would like to pursue outside of this?
Kendall: When I was younger, I was always so eager to move up to a better job or a cooler brand. Now, I’m so happy with StyleUp, I’ll work on this forever, if I get the pleasure.
To learn more about StyleUp and to sign up, please visit the website here.
I actually meant to post these articles a couple days ago, but was waiting for a few more interesting pieces to pop up before I clicked the “Publish” button. Now, I just don’t want to hold them back!
I love this “Day in a Life” series by Designer Fund that follows individuals working in startups within the Bay Area. Here is a profile on Rasmus Andersson who is a designer at Dropbox. Also the blog features so many more individuals and I’m still going through it because I find it to be fascinating. For the full archive, click here.
The 9 People You Meet in Every Photo Booth by The Bold Italic
I was absolutely floored by this article that Questlove wrote on Trayvon Martin. An incredible piece.
That’s all I got so far everyone! Hopefully it’s not too slow of a new day for us!
In a city like New York, it can be easy for things to blend into its surroundings especially for the many billboards. Chicago-born, but Paris-based photographer Kaitlin Rebesco decided to change that. In her new Color Block series, she has replaced photographs of billboards with simple color-blocked squares. The muted images are both interesting and in my opinion, kind of soothing. It’s nice to think that we can look at something from a different perspective that is used to being so busy and at times distracting.
“Outdoor advertisements are so ubiquitous in New York that they have almost started to become a part of the city’s architecture,” she writes. “Residents of the city are so inundated with these messages that they hardly even seem to notice them anymore.”
In major news today, Jay-Z attempted to perform his track “Picasso Baby” for 6 hours at the New York City Art Gallery. The single is off of his new album Magna Carta Holy Grail. The rapper was even joined by Marina Abramovic – a renowned performance artist. Fans and spectators captured the performance with Instagrams and Vines for everyone else to view that couldn’t make it. People Magazine has the full scoop here.