Back in February, Oreo partnered with Weber Shandwick along with Iontank, 360i, The Martin Agency, and Carat to bring to New York City locals the Oreo Wonder Vault! I wish Mandi and I would’ve known about this while we were there because I definitely would’ve put this on our list of things to see, but from the articles that I’ve been reading about it, it seems as if it might’ve been in commission for just one day! So what’s behind the mysterious door you ask? Well, behind the door, passerbys had access to new Oreo flavors that they could’ve picked up six days before the actual release. Apparently, it was the Filled Cupcake Oreo. Yum!
Oreo provided some additional facts about the wondrous “vault”:• As many as 50 prototype flavors and more than 100 additional ideas can be in the Wonder Vault at any time.
• Usually 12-18 months of creation, including monthly tastings, get us to the perfect, delicious flavor but some flavors spend years in the Vault before they are ready for release.
• We make our initial prototypes by hand. Once we feel confident in the flavor, we create a batch in our bakery and the process goes from there with taste tests along the way.
• We try every flavor of crème coming out of the vault on both chocolate and golden cookies to get to the just-right combination, and we are always experimenting with new ideas to make sure we deliver the most delicious treat possible.
• The limited edition process never stops; we have lots of flavor ideas just waiting to make their way to the world.
We’re not sure if the vault is still working or available, but can someone in New York go check for us?! It’s on 18th Street between 7th and 8th Avenues. Please and thank you!
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