Forever 21′s come in all sorts of different shapes and sizes. Actually more specifically they come in different colors, brands, and styles. Forever 21 is on their way to ending every “fast fashion” brand out there. One of the reasons why is Twelve by Twelve.
A few months ago, I went to their store at Northgate Mall and was absolutely blown away by the set up of their store. Believe me, set up goes a long way. They had different sections for different styles whether you were hardcore on gray denim and leather, or girly with lace and cream colored blouses. They had an area for shoes. They had a noticeable sales area, jackets portion and a section for going out clothes. It made things easier for me because I knew where to look if I needed something. This Forever 21 also has an area for Twelve By Twelve.
If you didn’t know that Forever 21 had sub-brands then you would think that they all blended together and weirdly… but Twelve By Twelve caters to a very specific design. They are still decently priced, but you can tell that there was definitely some more time and creativity spent behind the clothes. Many of the pieces look like something that would be a an imitation of a red-carpet worthy outfit or something off of the runway. They have done a good job of pulling from current trends. Here are some of my favorites: