All posts in: Olsenboye

26 Jan 2012

The Row Prepares to Expand

WWD reported this morning that Mary-Kate and Ashley Olsen of The Row have hired François Kress as the brand’s President and Chief Operating Officer. Kress is currently the President and CEO over at Prada USA Corp. The 25-year-old sisters are definitely taking steps in the right direction to expand The Row into a major luxuary brand by working with Kress and creating this new position for him within their company.

Along with The Row, Mary-Kate and Ashley Olsen are also responsible for their fashion company Elizabeth and James and affordable line Olsenboye. The Row has produced some truly exquisite pieces in the last couple of seasons including their sleek floor length dresses and upscale basics. This news makes me excited to see what direction they are headed for next alongside Kress.

[Source]

17 Dec 2009

Will you buy Olsenboye?

Mary-Kate and Ashley Olsen are two of my favorite style icons. They have practically been my fashion influences since Full House. Aside from watching them grow up in their television shows and their series of weirdly romantic comedies like Passport to Paris, I have witnessed their growth in the debut of their two lines The Row and Elizabeth and James.

Both are beautiful collections, but way outside of my range. When I heard that Mary-Kate and Ashley were releasing their new line Olsenboye at JC Penny, I got a little bit excited. In fact, it was the same kind of excitement I felt when I heard Charlotte Ronson was collaborating with JC Penny as well. The news release of Olsenboye was huge in New York. There was a video teaser of young girls wearing the collection, a cupcake truck advertising the brand and selling merchandise all over the city and BALLOONS! Olsenboye was looking promising. Finally, women everywhere will be able to dress like the classy Olsen twins.

The Lookbook:

1) This isn’t how Mary-Kate and Ashley dress typically. I understand that it is a juniors line, but many of these trends happen to be outdated. The Gossip Girl wannabe blazers are okay, but why the badge? Why not keep it simple like Ashley Olsen’s usual look? Is it necessary for the plaid skirt to be high-waisted and fuller at the bottom? Don’t even get me started on that graphic tee above with slime colored writing.

2) I just went onto the JC Penny website, out of curiousity, to see if there would be more pieces featured. None of the items featured in the look book even appear on the website. Not sure if that’s a good thing or a bad thing at this point. In addition to this, all of the prices for the items on the website have been slashed in half!

Looks like the line didn’t do so well after all…

27 Oct 2009

In the News…

Nick Jonas is going solo. Apparently, the name of his new solo act is called “Nick Jonas and the Administration.” How very…school ish of him? Wait, what does this mean for The Jonas Brothers?

Disney World is welcoming a new character to their theme park: Princess Tianna of Disney’s The Princess and the Frog.

Paramore’s new single to be released is “Brick by Boring Brick.”

Ben Stiller and Robert Deniro were on the set of their new movie yesterday, “Little Fockers.” …again really?

Tegan and Sara released their new album Sainthood today!

Mary-Kate and Ashley Olsen are launching a new junior lines for JC Penney called “Olsenboye.” The clothes are actually decent looking, I would wear it. But then again, I’m also the same girl that said she would wear Stella McCartney’s line for Gap Kids. The line is set to debut in 600 stores starting February. Find out more about the line here

– Actress Keira Knightley will play the part of Eliza Doolittle in a remake of “My Fair Lady.”