Yow Yow!


Meet: Sena Yang

Sena has worked with noted fashion designers Catherine Malandrino, Sue Stemp, and even the late Alexander McQueen. Now residing from New York City, Sena who was once a native to the Seattle area is venturing into her own collections. Her line, composed of basics with “high fashion detailing,” is the common staple for every young woman. Sena is an incredibly driven woman with an amazing sense of style and an eye for fashion. I am so excited to be able to share this interview with you all.

(Featured photos are from SENA NYC’s spring/summer 2010 collection)

Question: First off, how old are you and where are you from?

Sena: I’m 26 years old and from Seattle, Washington.

Q: Where did you attend school in Seattle?

S: The Bush School.

Q: What would you say is the biggest difference between the Northwest and the East Coast?

S: The energies are really different.  In the Northwest, it is a very much laid back atmosphere and on the East Coast, everything is in constant motion.

Q: What do you miss about Seattle, if anything? And what don’t you miss?

S: There are so many things I miss about SeattleSeattle is one of those few places where you can see mountains and water from almost all points of the city whether it be Mt. Rainier, Elliott Bay or Lake Washington.  I’m also constantly craving the amazing coffee spots I used to frequent like Bauhaus, Caffe Vita, Vivace and B&O.

Q: What is the philosophy and mission behind your clothing line? What kind of audience do you think your line caters to?

S: All the clothes are developed and produced in the heart of the Garment District in New York City to help in the fight to save the Garment DistrictSENA is a contemporary women’s line that captures the effortless chic downtown attitude of cities like New York, Paris and London where I have spent time in.

Q: Getting involved with the fashion industry is definitely not something that comes easily. I’ve heard that usually you have to start from the bottom and work your way up. What first job got your foot in the doors of the fashion industry?

S: I’ve had several different working experiences in different fashion houses that were all extremely enriching from Catherine Malandrino, Alexander McQueen, Sue Stemp, LaROK and The Seattle Opera House’s Costume Dept.

Q:

Because of reality television, everyone imagines they can just be a fashion designer, photographer, or model. That’s not the way things go. Learn your craft.” – Anna Wintour

Do you agree or disagree with this statement and why?

S: I completely agree.  You need to fully learn and understand your craft in order to fully achieve it and this takes time and patience.  But it’s not just craft that’s neccessary, it’s also passion.

Q: There are many aspiring fashion designers around the country, what one piece of advice do you have for them?

S: Stay true to your vision.

Q: What is a typical day for Sena Yang?

S: My days consist of going to my factory to check up on development and production, meeting with different fabric vendors, constant emailing, sketching out ideas for future collections, gathering conceptual ideas, brainstorming different projects with fellow creative friends, lots of paperwork and lots of coffee to keep going.

Q: Where do you see yourself in 5-10 years down the line? Is fashion designing forever or would you like to branch out into another fashion related career?

S: Fashion is my life but I’ve always wanted to open up a coffee shop in spirits of my Seattle roots…

Q: Are there any stores in Seattle selling your clothing?

S: Not currently but I would love to be able to have SENA in my hometown!

Q: What upcoming trends are you predicting for Spring 2010?

S: Sharp, graphic qualities in terms of silhouettes.

Q: What is one trend that you wouldn’t mind ever seeing again?

S: Crocs….but do Snuggies and Slankets count?

Q: Name one misconception about the fashion industry.

S: That it is entirely glamorous.  Don’t get me wrong, there are some very glamorous parts in this industry but that is only 5% of the reality as the other 95% is an immense amount of constant work and dedication.

Q: Where’s the best place you have traveled for business?

S: London, I love the off-beat, rocker mixed with preppy aesthetic.  There’s a fearless way about dressing there that doesn’t exist so much in the states.

Q: What are you listening to on your iPod these days?

S: New Order, Lady GaGa, Smashing Pumpkins, Nirvana, and tons of 90’s Hip Hop and R&B.

Q: What spring activity are you looking forward to the most?

S: Going out to McCarren Park in Brooklyn with a picnic blanket, laying out in the sun and relaxing with my friends (If I have time!)

Q: What’s next for Sena Yang and Sena NYC?

S: We’ve expanded into wovens, faux leather and faux fur for our Fall Line and we hope to venture into additional territories.  We’re also beginning to brainstorm concepts for our next Fall Editorial Video that we’re all really looking forward to begin shooting!

Thanks Sena! We wish you the best of luck in your upcoming seasons!

To view more click here for her website



Did I do that?
March 1, 2010, 7:47 pm
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The burrito was spicy. I don’t remember asking for invisible jalapenos in it. I suppose I learned a very important moral  just then through my own experience. If something is going to “pack the punch” too hard, throw it out. But that burrito got the best of me. I was led to believe that that the boy’s bathroom was the trash room and obviously had walked too far.

Oh that one got me good.

And now I hear that voice in the back of my head from a dear friend, “Your life is fascinating…”

Why yes, yes it is.



She Says
February 27, 2010, 3:27 pm
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“People in this day and age are still under the illusion that every woman who is successful must be being controlled by a man… I’m the boss.”- Lily Allen



Alexa Chung for Madewell
February 20, 2010, 8:48 pm
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“I just took sketches in and talked about them,” Alexa said of the design process. “I drew really slightly rubbish drawings and then said, “But can it have dots on it?’”

This August, Alexa’s sketches for her collaboration with Madewell will become a reality. In every outfit, you get a little dose of Alexa and she has one definitive sense of style, that’s for sure. I’m so excited about this especially since she’s one of my favorite icons!

Here’s a sneak peak of her collection below:

To view the rest click da source



A Collection Part 12

Let this be your soundtrack to the viewing below!

(more…)



In Addition To…
February 19, 2010, 10:48 pm
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“I don’t do nudes, I don’t do semi-nudes, I don’t do cigarette shots,” Coco Rocha was saying on Sunday evening before the Diane Von Frustenberg show at the Bryant Park tents. “It took me a long time in the business to realize I didn’t have to do everything people told me I should if I wanted a career.”



Coco bites back

At just 21 years old, Coco Rocha, is the model with a name familiar to nearly everyone in the fashion industry. She describes herself as, “6 inches taller and 10 sizes smaller than the average American woman…” but just this week she took notice of some not-very-nice comments splashed across the pages of The New York Daily News and The New York Times with the headline, “Coco Rocha is too fat for the runway.”

With headlines like these, what is the general public supposed to think? Being skinny isn’t enough because that’s what Coco Rocha already is. She’s skinny. Now we have to throw up and starve ourselves to  be a less fatter version of Coco Rocha? The media and those who create these headlines are giving us impossible standards to live up to. Once we reach them, we put our lives and health on the line.

“How can any person justify an aesthetic that reduces a woman or child to an emaciated skeleton? Is it art? Surely fashion’s aesthetic should enhance and beautify the human form, not destroy it.”

Coco addressed these headlines on her most recent post from her blog, “Oh So Coco.” Please read it as she is absolutely correct! Thanks Coco for standing up because otherwise we would all still strive to be what doesn’t exist. Remember this controversial ad that Ralph Lauren released late last year?

Yeah, I don’t like it either.

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Tiger Woods makes first appearance
February 19, 2010, 1:54 pm
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This morning, Tiger Woods had his first press conference since his scandal back in November.

I didn’t personally watch it, but I heard it from my television. I actually feel sorry for the guy and it’s a shame that he made the decisions that he did. I always thought he was a much better guy than that, but meh. It happens I suppose. His apology kind of went like this…

“I am deeply sorry for my irresponsible and selflsih behavior,” Woods said.

Golf’s biggest star addressed the shocking and sordid sex scandal that has consumed his life since late November.

“I was unfaithful. I had affairs. I cheated,” he said. “I am the only person to blame.”

Woods vowed to “never repeat the mistakes” he made and “live a life of integrity.”

At least it sounded slightly better than Chris Brown’s apology and we alllllll remember how THAT went. Terribly.

PS his wife Elin did not make an appearance this morning.

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The Bling Ring… taking clothes and wearing it

“It may be a stretch, but is wanting to wear somebody’s clothes that different from wanting to wrap yourself up in their skin, like that guy in The Silence of the Lambs?”

- LAPD Officer Brett Goodkin, the lead investigator in the case of Alexis Neiers and the Bling Ring. (Vanity Fair)

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MTV drops Music Television

This morning my alarm woke me up to some very disappointing news. MTV was no longer Music Television. They have decided to drop the “music television” from their logo, which used to appear at the very bottom. I think we all thought that would happen sooner or later, but I at least thought that MTV would have tried – given some attempt at least.

Instead they pumped out the Jersey Shore and Teen Mom. While reality television is entertaining, what happened to the intended purpose of MTV. Music. Music videos. Will they still have the MTV Video Music Awards? I mean how are we supposed to know what music videos are out and what nominees we want to win if we can’t view them like we used to on their channel.

Personally, I think this is the wrong direction for MTV to be going in right now especially at a time when music needs their fans and their viewers the most. MTV is giving up. They are onforming and I would hate to see it turn into this trashy channel.

How does it feel to sell out now?

In 2007, Justin Timberlake accepted his award at the MTV Video Music Awards by saying,

“Play more music videos!”

How dare you ignore Justin Timberlake



My name’s —– what’s yours?
February 8, 2010, 8:32 pm
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There’s a boy in my class who looks exactly like Cillian Murphy. I sat next to him today with positive body language, legs crossed angled at him, but farther back in my seat.

It felt like grade school again trying to learn how to make friends.

“So…how are you liking this chapter in accounting?”

“How did you get your net sales for the turnover ratio?”

“Nice day out huh?”

We packed up our books and said nothing.



Jack’s Mannequin recap
February 6, 2010, 11:24 pm
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Being able to see one of your favorite bands from your teenage years and present years is probably one of the greatest experiences you will have in your life. I feel so lucky that in this school year so far, I have been able to travel off campus to see the musicians I grew up listening to in real life! Cartel and Jack’s Mannequin.

Things that I have learned from last night:

  • When going to a concert, you may not want to wear denim cut-cut offs and Uggs. It gives everyone the impression that you don’t know what season we are currently in. I don’t care how warm it was in the day time, it is still February.
  • PDA. Know your limit. Little kisses – fine. Don’t stand next to me if you’re going to go “Twilight” on your girlfriend’s neck.
  • Your friend got stuck at work and couldn’t make it to the show? Calling him on your cellphone and holding up your phone so that he can listen to the show after while you are singing lyrics and swaying alone is awkward. Also, “JonBoy” isn’t going to be able to hear ANYTHING. Nice try though. I guess you get credit for trying to be a good clueless friend.
  • Please, please don’t be obnoxious by pushing others out of the way to get to the front. Nobody. likes. you. You’re not the only one that would like to get closer to the stage, but be polite. Don’t touch my hair and don’t breathe on my head and absolutely do NOT grind on me.

Andrew McMahon,

Thank you for a wonderful show. I was nowhere near the stage, but with great company. I enjoyed [almost] every minute of last night, please come back to Seattle soon. I’ll dance to your songs even if no one else does.

Jack’s Mannequin – Dark Blue – Music at 0:55

“It’s music that is what ties us all together in this world.” – Andrew McMahon



Nice to meet you Alexis Neiers

Pretty face. Innocent look. Non-alcoholic drink. The girl looks so carefree at the wheel. Oh how a Vanity Fair shoot can be deceiving…

She could have been an Ally Hilfiger with her own reality show (Rich Girls) or a spokesperson like Lily Collins.

It’s a little too late for that now seeing as how young Alexis is about to head straight into super stardom…behind bars that is.

Alexis was the daughter of a former playmate and the director of photography for hit television show, “Friends.” She could have had everything. In fact, she did have everything. She was the definition of a LA party girl. Creating a name for herself on the party scene, E! had offered her and her friend their own reality show titled, “Pretty Wild,” to be aired in March. However, that is all on hold now as she is a suspect in the celebrity burglaries of Paris Hilton, Lindsay Lohan, and Rachel Bilson just to name a few. The very same ones we have been hearing about in the news. Alexis never acted alone, and she is no amateur, in fact they are professional enough to call themselves “The Bling Ring.”

“According to VF, the kids were accused of stealing $130,000 in clothes and jewelry from both Lohan and Bilson, for example. When cops arrived at Neiers’ home with a search warrant, they found a Marc Jacobs handbag allegedly belonging to Bilson and a Chanel necklace allegedly belonging to Lohan. Yet Neiers insisted to Vanity Fair, “I have receipts for everything.”

When asked how Alexis felt about this whole situation she responded, “I’m a firm believer in Karma, and I think this situation was attracted into my life because it was supposed to be a huge learning lesson for me to grow and expand as a spiritual human being. I see myself being like an Angelina Jolie but even stronger, pushing even harder for the universe and for peace and for the health of our planet. God didn’t give me these talents and looks to just sit around being a model or being famous. I want to lead a huge charity organization. I want to lead a country, for all I know.”

Yeah, good luck Alexis!

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The Return of Something Corporate
February 4, 2010, 11:48 pm
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Everyone was super excited to hear that Something Corporate would be one of the headliners this year at Bamboozle, but little did we know, big news was on the way. Something even bigger. Something Corporate had gone back into the studio to record once again and will be debuting their “Best of” album in April or May.

The new album will also include some re-recordings of demos that never made the final cut for the other two Something Corporate albums. Andrew McMahon commented, ““We went back into the studio sort of with the idea that we wouldn’t be bringing in brand new material so we could get it done quickly and not have to do a bunch of pre-production and stuff. We just hung out in the studio for a week. First time we had been in a studio together in, God, probably four or five years.”

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Bullies Playing Mean Get Nothing In Return
February 4, 2010, 2:22 pm
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Being mean never gets you anywhere. Instead you become someone that people do not respect and do not want to be around. I’m not saying you have to be super nice all the time and perfect, but by intentionally hurting someone, what kind of satisfaction are you achieving exactly?

If you were a bully in grade school, shame on you. I can only remember one from my life when I was a young girl. It’s funny, now watching movies and television shows where bullies still seem to be frequent characters. They’re much more dramatic in their shows HOBviously because they’re acting.

The one bully I remember, let’s call him “Austin,” was a menace. In kindergarten, I had brought my Polly Pocket set to show and tell and the next thing I knew, one of them had gone missing. It was not a coincidence. Other incidents followed. So where is Austin now? Nobody knows. I”m sure I could Facebook him and see if I really cared, but my guesses and checks have told me that he has been in and out of school since I last saw him when I was ten.

What I am getting at is that, I hope you have all had a chance to beat your bully demons. These people devoted their lives to making you feel so bad about yours and in the end, it’s you that came out on top. Bullies are losers.

In Complex Magazine, an article was featured on how actress Michelle Tractenberg overcame this phase in her life, “In elementary school, she says, a girl threw her down a flight of stairs, broke her ribs, punched and fractured her nose, and then lied about her. In junior high, a gang of girls pushed Michelle into lockers and stole her clothes after gym so she wouldn’t have anything to wear. Then in high school, a girl who had a drug addiction made Michelle’s life a “living hell” and even hurled a vodka bottle at her head once. But Michelle was able to get a little revenge on the girl who pushed her down the stairs. As she left a restaurant, a group of about 20 paparazzi were outside and she said to the bully, “Oh, I’m sorry. I’m really famous. They need to take my picture. Sucks for you!”

Stomp the yard on them bullies.

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