Since the pandemic started, I’ve had to reconsider many factors in my life. One of those things is where I choose to spend my money. Through the Black Lives Matter movement, retailers such as Reformation and Everlane were being outed for not being as ethical in the treatment of their employees. Former employees began speaking out against hypocritical statements being made by brands on social. If brands were able to make a commitment like this, why couldn’t they do the same for their own team members, people asked.
During my visit to Nordstrom, I spotted this beautiful yellow dress by Reformation. Aside from it being full-price, I felt like I couldn’t make the purchase because of the heat that was on them from earlier this summer. Their CEO, Yael Aflalo, had been accused of a number of racist incidents by former employees. In June, the accusations, which prompted an apology were still not enough and led to her stepping down as CEO. Brands speak louder than ever and in a way, so does our loyalty to them.
When I brought the dress in question up to my saleswoman, she suggested, “You could cut the label off?” True, but I would always know deep down where this dress came from. Reformation dresses aren’t that hard to spot either. When you’re a teenager, these things don’t matter as much. However, as adults, we make a deliberate choice. I didn’t feel good buying something from a brand that I felt was tarnished. I felt unhappy about buying from a brand that does not believe in ethical practices. Thus, I have decided that as a responsible consumer and a human being I would not buy from brands that may lack Ethical certification to prove that they treat their employees fairly and don’t resort to harmful methods of production.
Yes, I know this decision can throw me many challenges–I might have limited options. But that is alright! Though I don’t know how far I’m willing to take this quite yet, I can admit that things don’t feel the same and I am willing to make a small change. Anyway, to add fuel to the fire, Glossier, is now under fire.
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