[Well past tense - HAS taken off]
I used it like I use Google.
Veronica: Hey Katie, can you play Campfire OK?
Me: Sure, let me just Spotify it.
boom. If you haven’t gotten Spotify yet, jump on the band wagon now before you’re the last one.
I also just watched Sean Parker discussing the new music streaming program on Jimmy Fallon in which he had explained that Spotify’s uniqueness of being free not only benefits consumers, but artists too.
A friend of mine has had reservations about using the application because he has always been used to purchasing his music legally – which is something that I have always admired so I can understand that he wasn’t exactly willing to change his ways. However, while we reap the benefits of receiving free music, artists will in turn make their earnings off of consumers when they choose to make their music portable. For example, I only use Spotify on my desktop when I’m using the internet, but if you want to put your music on your phone or listen to your music offline, then you will need to purchase a paid account. Sean Parker claimed that while people love listening to their Spotify accounts on their desktop, they will learn to love it so much that it has to be everywhere with them. This is where the artists make money.
[Pumpkin, have I convinced you yet?!]
EDIT: Since the integration between Spotify and Facebook, Spotify has added 2 million new users. [Source]