Tagged with United Colors of Benetton

UnEmployee of the Year

The meaningful conversations that I have with my friends’ parents are ones that I never forget about. At a grad party for one of my best friends last week, her father and I discussed how the times are a changin’! Well, duh – you already knew that. Basically when you graduate from college, you’re naturally expected to get a job. That’s what the standard was then and sometimes it is still the standard now, but there are many that follow their own path and that is still admirable to me. Having a job is great, but it’s not for everyone just like school isn’t for everyone. With the tough economy that my generation is facing, United Colors of Benetton is recognizing this and offering up an amazing contest opportunity.

I’ve always believed that your job should always be something that you love doing, but what if what you love doing isn’t a real job yet? What then?

United Colors of Benetton will give 100 winners €5,000 each (about $6,500) to fund their own individual projects and to explore their passion. It’s a social media type contest so you just have to enter on Facebook and the entries with the most votes (100 winners) will win.

Sound good? Great. Go for it!

[Source]

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United Colors of Benetton’s “Unhate” Campaign

[China's President Hu Jintao and President Barack Obama]

The United Colors of Benetton certainly knows how to start up some controversy. Today, the retailer launched a series of images that feature recognized politicians from around the world smooching each other.

“Unhate is a message that invites us to consider that hate and love are not as far away from each other as we think,” the campaign’s website said. “Actually, the two opposing sentiments are often in a delicate and unstable balance. Our campaign promotes a shift in the balance: don’t hate, Unhate.”

Though they are known for their controversial ad campaigns, there is no denying that the retailer knows how to make a statement.

[Source]

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