Though I’ve never been to New York around the holidays, I am sure that this is the most romantic time of the year. Watching this short campaign video by KITH along with Dash & Lily last weekend has confirmed it for me. In a time where retailers are struggling, it’s refreshing to see pieces like this. Collections are still getting released and of course, there are reasons for us to get dressed up and find love along the way. Watching this from start to finish didn’t feel like a campaign video, but rather a short story of how a couple came to be in the early stages. The focus wasn’t on the looks when it came to the campaign, but once you know who this was made by, it sort of all came together. That being said, we’re posting for the video first and foremost, but here are some choice looks:
It’s safe to assume now that every time we get one official music video from the group, it’s likely we’ll get a second! Just like “Dynamite” and getting the b-side, we now have a 2nd version for “Life Goes On.” Essentially, this video is an extended scene of the second verse featuring rappers Suga and J-Hope and is the backdrop for the entire song. Their fanbase, ARMY, have already described this title track from them as a “warm hug” and this video further elaborates on that. We can’t get enough of this song even despite it’s sad undertones from reflecting on the pandemic.
Tonight the guys will perform “Life Goes On” for the first time at the American Music Awards along with “Dynamite.” I’ve heard that this was pre-recorded already and will feature Suga who has recently been out of promotional activities due to his shoulder surgery.
Following in the footsteps of Snapchat and Instagram Stories, Twitter is now getting into the game of disappearing tweets. They may be a little late to the game, but that’s not stopping them from moving ahead with “Fleets.” Like similar features before them, “Fleets” are tweets that you only want around for 24 hours and not any longer. Many of us noticed the feature this week, but before that, it had been tested successfully in South Korea, Brazil, Italy and India. “Fleets” isn’t necessarily a bad idea, but one has to wonder, why now?
Written in a recent blog post by the team, “…some of you tell us that Tweeting is uncomfortable because it feels so public, so permanent, and like there’s so much pressure to rack up Retweets and Likes.” Not exactly anything groundbreaking in that statement or what we wouldn’t expect them to say.
Now that their album is officially out, we won’t be seeing “Dynamite” for too much longer. However, I’m still holding onto for just a little while. I love this cover that AILEE and the extra effort she took in changing outfits and backdrops! It’s such a fun take on the song that really got us all moving again in the summer.
2020 isn’t making it any easier on us to take vacations is it? When discussing this with my friends, the words “pointless,” “guilt,” and “unnecessary” always come up. We’ve become so used to the idea that vacations are only used when we’re going somewhere. Clearly, “staycations” just don’t have that same kind of impact. Even though we aren’t physically going somewhere, vacations allow us to not be in work mode 24/7. However, I’d be lying to you if I told you I also didn’t think about those words above when it came to my own vacation. Even though I was just writing an out of office message to my team, I still felt the guilt, but knew in the end I wouldn’t regret it.
To be completely honest, I’ve been looking forward to today (the start of my vacation) for weeks! This time every year, I’m able to shut off the day job for a minute and focus entirely on content. On a typical day, my life is consumed by work, but I try to balance it out by doing content here and there. It’s pretty obvious which one wins every time! Writing posts like these come easy to me. It’s my stream of conscious with very little editing and filtering. As you can imagine though, other posts require more thought and time. I’ll start the post, take a break and come back to it hours later. That’s what this week is likely for!
Late in the evenings before bed is when the ideas start to flow. And because I was looking forward to today, I spent most of last night just jotting thoughts down into my phone for what I needed to work on this week. What we can’t done this week, we’ll save for the two weeks around Christmas time. I’m looking forward to sharing all of these ideas with you until the end of the year!
Can I just say that being a part of this fandom has been the most fun I have had during the pandemic? As ARMY, we are spoiled with new teaser videos, photos, interviews, performances, and news constantly. Last night, BTS released their music video for the title track off their latest album, “Life Goes On.” However, they didn’t just release a music video. The event started with a live press conference with the guys talking about the latest album, “BE.” A 30-minute countdown video led to the music video. Shortly after, the album was released. To cap it off, BTS went live to discuss the new album with their fans informally. Is your head spinning?
The guys had to sacrifice a world tour to promote their last album Map of the Soul. They too, are grappling with the effects of COVID and not working the way they are used to. In “Life Goes On,” we see BTS living like us. They’re in the dorm that they reside in, playing video games, watching movies, eating pizza and being indoors. Video footage of them happily being with each other outdoors are shown in film to reflect pre-pandemic times. In the most impactful shot, we zoom in on Jin singing in the living room with the boys asleep. As the camera pans out, Jin appears alongside the group in an empty concert venue.
What made this even more special was that the music video was directed by member Jeon Jungkook. Longtime fans know that Jungkook loves being behind the camera. BANGTAN TV even let him have a series where he could share his hobby with the fans. Below is one of my favorites that I love watching on repeat. In the video, Jimin and Jungkook take a trip to Tokyo to eat, shop, and visit Disney Land. Not only is it shot and edited beautifully, but it’s an intimate behind the scenes of what the guys are doing when they aren’t just performing for us.
Where can you see BTS next? On Sunday, the guys will perform “Dynamite” and “Life Goes On” for the first time at the American Music Awards. Later on this week, the Grammy nominations will be released and every fan of theirs is crossing their fingers for them to receive their first nomination ever.
In other news, our favorite former President has just published his memoir “A Promised Land” today. Since we recently finished “Know My Name,” this memoir along with many others are at the top of my list for what’s to read next. One thing that I’ve always loved about Barack Obama as President is that he was the most relatable to my generation. He was kind, earnest, genuine, and warm. More importantly, he had exceptional taste. Previously, we’ve always shared his playlists and now with the memoir out, we’ve got another one! Today, I’m enjoying this as the backdrop to our rainy work day indoors, but I hope you can enjoy this wherever you may be.