To launch the new Nikon D700 in Korea, the company created a new interactive billboard that treats you like the ultimate celebrity!

Currently the billboard is place in a busy subway station in Seoul. As passerby’s cross the board, the board takes on a different form and the sensors trigger many flashing camera lights all at once. The not-so-subtle red carpet then leads the “celebrity” into the mall where they can purchase their very own Nikon D700.

Those tricky Asians designers… 🙂