This beautiful campaign designed by Lithuanian Agency, Love, is called “Become Someone Else” and it is a concept that resonates with all of us when we are drawn to a story or a book. The agency explains,
“When one reads books, he/she starts living it and identifies (or not) with main hero. These print ads for the Mint Vinetu bookstore, which sells lots of classics, focuses on the idea of becoming someone else. And provokes people to try on different personas.”