[Source]
You know you’ve reached a new low when Abercrombie & Fitch decides to offer you a lot of money [about six figures] to not wear their clothes because they’re afraid that you are going to give them a bad rep. And that is exactly what the retailer did when they approached Michael “The Situation” Sorrentino.
In a statement that they specifically titled a “Win Win Situation” (really stupid name,) the retailer addresses their concerns with the poor reflection on the brand when The Situation decides to wear their clothing.
“We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans,” the statement read.
While the statement was meant for The Situation, Abercrombie & Fitch would like to extend it to the rest of the cast members as well.
In my opinion, I think that the retailer should knock that chip off their shoulder and be a little less pretentious. How does that saying go again? There’s no such thing as bad publicity!
Now I’d like to end this post with a little throwback:
Last year, Mr. Sorrentino gave an interview to New York magazine where he said, “Abercrombie & Fitch, their most popular shirt, they told me, is ‘Fitchuation.’ I mean, where did they get that from? Obviously from myself.”