18 Aug 2011

Who Will Get the Pumpkin Spice Latte First?

Starting next week, Starbucks will introduce a new challenge to their fans on Facebook revolving around their popular seasonal drink, the Pumpkin Spice Latte. Fans will compete to show how badly they want the drink to be released first in their city for the season and the winning city will receive the drink one week earlier than the rest of the world!

[The Facebook application] will include three different points-based activities. Beverage fans can earn points for city shout-outs, solving a daily challenge or making a daily creation.

A daily challenge might task a Facebook user to watch a video and answer trivia questions, Wheeler says. A daily creation, for instance, would have a user create and share a postcard for his or her city. “We’re providing the tools for users to create art and promote it,” Wheeler adds.

The contest will run from August 22nd-26th and the winning cities will receive the drink on August 30th.

Source

Posted on August 18, in -