J. Crew’s creative director, Jenna Lyons, is making her dreams of expanding the retailer across the pond come true. Look out Londoners, J. Crew be comin’ at you! There has been no word yet on actual stores opening up, but Jenna will kick off this transition first by launching an e-commerce site for the British customers.
“We’ve been focusing on our growth in the US: we’ve launched childrenswear; we have an amazing wedding business; shoes and accessories are growing rapidly; and there has been a huge uptake in menswear, so we’re looking to launch men’s-only stores,” she explained. “We wanted to make sure we had all our ducks in a row in the US – but things are solid so now is the right time to look at the UK.”