[vimeo http://vimeo.com/35927400]

This new commercial promoting the 54th Annual Grammy Awards and featuring Bon Iver just gave me chills. This year’s nominees got real hipster and a part of me wants them to take home all of the awards.

Bon Iver is nominated for Best New Artist, Song of the Year for “Holocene,” Alternative Album of the Year for their current self-titled album and Record of the Year.

This commercial is just the first in the series to be released, but I’m looking forward to seeing the others featuring Adele and Skrillex.

[Source]