Written by Katie
30 Mar 2012

H&M’s “& Other Stories”

The rumors that H&M is launching a new higher priced chain are true! However, the retailer would like it to be known that this is not a luxury brand. H&M has revealed that the name of their new store will be called “& Other Stories.” Fans of the retailer can expect this new store to have a higher quality level and higher price point.

How does everyone feel about this name? It is definitely a little bit more complex than the standard two letter connected by an “&,” but it’s unique enough to be remembered. I think I’m more concerned about butchering the name since it is a little bit awkward to say.

[Source]

Posted on March 30, in Style

0 Comments

  1. olenamiss wrote:

    my opinion about it is here
    http://runwayreportx.wordpress.com/

    Posted on 3.30.12 · Reply to comment

Leave a Comment

Instagram

  • Monday #4
  • In luv w u 😍
  • only Wednesday?
  • Throwin’ it back to colder days
  • When @crystalpak has a good outfit and it’s better than anything you wore that entire week
  • cozy corner
  • What’s a Monday?
  • Sunday catching us all a little off guard
  • Caught in SF’s sweeping winds 💨

Follow Me!