– Nearly Newlywed is a new start-up that I am probably going to become obsessed with very quickly. What began as a PR firm has now transformed into a website that offers beautiful bridal gowns that allow women to rent instead of purchase a gown for their big day. These gowns are “nearly new” and highlight only the best designers in the bridal industry including Oscar de la Renta, Vera Wang, Monique Lhuillier, Marchesa, Rodarte, and many more. Basically, every bride’s dream dress is right at their fingertips! The best part of this process is that you can not only rent it at a discounted price and send it back, but you can SELL it back for 30% of the price you paid for. That’s just unheard of for weddings! Learn more about Nearly Newlywed from founder Jacqueline Sheller Courtney in her interview with Fashionista.

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– I started following Nordstrom Weddings @Nordstromwed on Twitter today.

– TopShop will launch a new bridal collection with help from designer Richard Nicoll. [Source]