I received a surprising notification email from Pinterest today – one that I haven’t seen before in the past. It looks like the social media website is now notifying users of when pinned items go on sale, which is a total game changer! In the past, I have read about previous start-ups that have enabled this kind of tool and resource, but now it looks like Pinterest is doing it in-house which could wipe out the other competition. As someone who pins items often, but never goes back to them, the email servers as a nice reminder they they a) not only exist again but b) that the price has been reduced and maybe I should pick it up before I lose my opportunity.

With this new notification, it looks like Pinterest is taking steps in the right direction to collaborate with retailers.