So it’s been a few days since this actually happened and everything has kind of blown of since then, but seeing this text made me feel incredibly uncomfortable! No one can deny that Macklemore has done such great things for the city of Seattle and has turned things around in the scene. Locals are excited about him and proud. Taking home as many Grammys as he did on Sunday night was quite the achievement, but it quickly turned sour the next morning when he wrote this tweet and instagramed this text.
It is what we call “the humblebrag.” It wasn’t enough that you couldn’t privately text this to Kendrick, but you had to publicize it as well? Why do people need to see this? You had a standout performance at the Grammys and you married some couples which was kind of cool, but it kind of begs us to ask – what exactly is Macklemore looking for? Another pat on the back? Some more praise and additional respect from fans saying that he acknowledged that maybe he didn’t deserve Best Rap Album, but he’s telling Kendrick that in a personal text and needs the entire world to see it?
I like what Macklemore stands for and he’s done work this year, but this was in poor taste and I didn’t like it.
