26 Jul 2014

Essie to Launch Vending Machines

First, there were cupcake vending machines, then there were beauty vending machines launched in airports across the country. Essie has now decided to get in the mix and here’s why we think it’s a fantastic idea. First off, if you’re like me then you know what it’s like to be an impulsive shopper and boy – are you aware of the negative effects that come with it. You can walk by a store and you have the self-control to not go in because you know you don’t want to make a purchase or you know you can’t afford what’s in it. But then you walk by something that’s a little bit easier and accessible. Nail polish. It’s cheap. It’s quick. You know it’s going to last you awhile. The vending machine is right now and it’s packed with 48 different shades. There’s just no way you can say no. If I walked by an Essie machine at the airport, I’d probably almost immediately by two.

Starting this month, Essie will unveil their vending machines in mall and airports across the country starting with JFK and Oakland in the JetBlue terminals. It’s a smart move for the company because airports were designed to make you wait around for hours and hours and with delays unpredictably happening, you never know when you’ll need some nail polish to keep you a little bit busy. As for having the vending machines in the malls, I think that’s a bit tougher since you’re right where you’re competition is.

Readers, what do you think? Would you ever purchase Essie polish from a vending machine at the airport?

[Source]

Posted on July 26, in Style

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