A Barbie Campaign We Can Get Behind

These are definitely not like the Barbie commercials I saw as a kid. When I stumbled upon this late yesterday evening, I couldn’t wait to share it with my team the very next morning. Not only is it incredibly adorable, but it’s sending along a very powerful message that women can be anything. What we imagine can be a reality! I thought everything about how this campaign was executed was done perfectly from including non-actors for the scenario to the transitioning and even that line, “there’s no high school for the dog.”

These bright and confident young girls did such a great job. I want to share this commercial with every young girl including my favorite niece Lily who is absolutely in love with her Barbie’s.

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