20 Nov 2015

Apple With A Bold Statement

I’m using my Friday night to catch up on the crazy things that happend this week and the one thing I’m thining about in particular is the comments by Jimmy Iovine, record exec at Apple.

To promote a new series of commercials for Apple Music, Jimmy went on to say a few things that he thought would help support this campaign. Instead it did the opposite. The commercial features Kerry Washington, Mary J. Blige, and Tariji P. Henson all listening to playlists on Apple Music together. Great. Fine. Then, he said this:

“Women find it very difficult at times, some women, to find music.”

“I just thought of a problem. You know, girls are sitting around talking about boys, or complaining about boys, when they have their heart broken or whatever. And they need music for that, right? So it’s hard to find the right music,” he said.

Thank you Jimmy. I’ve never needed a boy to help me find the music I enjoy listening to and I certainly do not need Apple Music either. Retract and apologize all you want, but people aren’t going to forget that you made some pretty disappointing comments.

And his apology in case anyone cares:

“We created Apple Music to make finding the right music easier for everyone — men and women, young and old. Our new ad focuses on women, which is why I answered the way I did, but of course the same applies equally for men. I could have chosen my words better, and I apologize.”

Posted on November 20, in Music

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