I was absolutely floored when I viewed this commercial earlier this evening. Already, it has been viewed over 4 million times and that’s probably because it is completely ridiculous. It has been awhile since I have posted anything this controversial and I went back and forth for a few minutes wondering if I even should at all, but then I remembered that college me probably would’ve posted this and ripped it apart without any hesitation and we never want Yow Yow! to become soft or just fluff. So let’s talk about this commercial for a second.
There’s so much wrong with this video, it’s almost tough to figure out where to begin. Here are my issues with it:
- Why does the black man in this ad have to come in with stains on his face and shirt whistling at the woman? This is playing into the stereotype that black men are more sexually aggressive towards women and that’s not okay.
- The woman then puts something into this mouth (detergent) and then proceeds to shove him into the washing machine – looks to be kind of like in a violent manner if you ask me.
- Lastly, he comes out of the washing machine no longer black, but now a light skinned Asian man. He also happens to be so clean (stain-free) and so white.
Nothing about this commercial, made by Chinese detergent brand Qiaobi, is okay. It is difficult enough to have to still in 2016 watch acts of racism occur in our own country and while I’m not naive in believing that this doesn’t happen outside of the United States, it still is very disappointing to see this.