When Brands Clap Back

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Looks to be a complaint from a customer – and here’s the company’s response to it that they posted along with this photo:

Dear Rupert,

One sweater does cost us $57 to make; but that’s not the ridiculous part. The ridiculous part is that other brands have a similar cost but mark their prices up so much more. Maybe they need the brain scans.

Know your costs,
Everlane
#DearEverlane

Typically when a customer is upset with a brand or a company, the company usually has to respond with something v. PC and safe. I experience this all the time and I’m usually never satisfied with it. And when I say all the time, I mean I literally just got off the phone with a Comcast rep. Enough said. I actually have to applaud Everlane for this though because not only is it somewhat entertaining to see a brand/company clap back, but Hey! they’re doing the opposite of what everyone else says you have to do. This is great.

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