We have a confession to make. We’ll watch any video campaign that Alexa Chung is in. Alexa has been the face of AG Jeans for quite some time now and I think I’m starting to realize why having a strong influencer or face tied to a brand consistently is so important. If you’ve been following my Instagram Stories, then you know that I recently just purchased my first pair of designer jeans – Rag & Bone. In a world where there are so many competitors for this space, it can be challenging to find the right fit for you. I only purchased these because they were on sale at Aritzia, which happens to be my favorite retailer. We’ve been loving Alexa Chung for years and because we’ve always looked up to her as a style icon, I’m more likely to want to try on a pair of AG Jeans because I know that she’s represents the brand and secondly because I learned it from watching this video campaign. See what I did there? I think I could have articulated better, but right now, we’d rather just get this posted. 🙂
Also another reason why this video campaign is fun to watch is because it isn’t all about denim and AG. It’s a cheeky dinner party scenario featuring Alexa Chung and her quirky self in a scenario that we’ve all probably been in. Stay until the end though and then you’ll see what I’m talking about!