I recently discovered about a month ago the Everlane pop-up shop just a few blocks from my work. It was the best thing to ever happen to my life and the worst thing that will ever happen to my wallet. I’m not unfamiliar with the brand. I actually went to one of their events a couple of years ago when they let people come into their space and mingle with other locals while sort of trying to shop. The event was, as you expect, a room full of people dressed to the nines. I was convinced that everyone there was probably the most fashionable people in the city minus me. Since that event, I would check Everlane’s website every now and then, but didn’t feel brave enough to take the plunge. That was…until I discovered their pop up so close to me! My first purchase? The Cotton Long Sleeve Crew in Rhubarb and just for $25!
So with a couple of pop ups under their belt, the brand is now ready to take on a brick-and-mortar flagship. All week, they’ve been prepping their customers for the news and looking to hire! The new store will be located at 461 Valencia Street (still in the Mission district!) A date hasn’t been released yet for when the shop will open, but we know it will be nothing short of amazing.