Erdem x H&M Launch Party

Alexa Chung

I’ve been excited about this collaboration since I first heard about it. Then we saw the photos from the collection and I didn’t think it could get any better than that. I was practically making a checklist of every item I loved and started planning in my head which events each piece would be best suited for this fall/winter. If only I had a fall/winter wedding to attend this year, I thought. The official launch party was earlier this week and seeing these pieces on our favorite celebrities and influencers IRL was everything. Too often, I see collaborations with pieces that are stunning, but not wearable. This isn’t the case with Erdem x H&M – not even in the slightest.

Imaan Hammam

Kate Bosworth

Jaime King

Rashida Jones

Rainey Qualley

Zendaya

Tiffany Hwang

[Source]

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