Janelle Monae x Gap

Janelle Monae joined Gap in celebrating their latest campaign. These types of collaboration happen all of the time and we probably could write about one of these every day. However, in reading a little bit more about why Janelle chose Gap as the brand to work with, I stumbled upon a quote that meant something more to me. This my reason for why I chose to share this collab on Yow Yow!

“Growing up, my family and I would always shop around the holidays. I grew up with working class parents and we didn’t have a lot of money. Or, at least to go and buy super expensive things for myself and my sister. So, one of the things was always a treat for us was when we did get the opportunity to go shopping, one of the stores that was within my family’s spending limit was the Gap.
My sister and I would get to pick out a sweater, some jeans — but usually, it was a sweater. I just remember doing that in middle school. Even when I got old enough to shop for myself and I was working at Blockbuster or FootLocker [in the mall], I’d always stop in Gap. It’s pretty much everywhere, especially around the holiday season.”
While there are many that look forward to the holidays, there are also many that don’t. The holidays can be a tough time for families and it’s not something that we tend to shed a light on. Instead, we focus on the best gifts that we can give each other and how much money we can spend. I used to always look forward to shopping with my family around this time, but my parents definitely taught me how to be frugal and this story that Janelle shared is something that I know not only resonates with me, but as I’m sure, many others. This isn’t an ad, though I love Gap and if you’ve been following my Instagram, you know that it’s my favorite piece from the fall season. Gap is such a wholesome, quality brand and they have helped define holidays for me, but also family.

[Source]

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