Written by Katie
25 Jan 2018

The Color Factory

By now, just about everyone has heard The Color Factory in San Francisco. It’s like the Museum of Ice Cream here, but this one came first! When the pop-up first arrived, not too many people had heard about it. I had a little bit of knowledge because the creators came from Oh Happy Day a blog and team that I had been following for years. I luckily was able to snag tickets for my friends and I the first day it opened – which is honestly the best because you get to experience it all before everyone else. 

By the time word had got around and the first day had taken off, they were completely sold out for next month. Interestingly enough, they only planned to be open for one month, but decided to extend through January and February of this year, but is also still sold out at this point. The collaborators put so much work into it and it’s beautiful. People of all ages will love it. In a way it’s sort of like a giant playground for adults. In this day and age though, anything that provides you with Instagram backdrops is going to sell. Like the Museum of Ice Cream, The Color Factory is just as fun. It’s fun to be a kid again and take photos, but I did notice that even for myself, it was at times, hard for me to enjoy it because I was constantly thinking about my next photo. It was a lot of pressure!

After attending the pop-up, here are the things I loved and some things that maybe could have gone better through my observations:

Here’s what I love about it:

  • When you get tickets, you select a designated time and you need to arrive within 30 minutes of your window in order to get in. This really stressed me out because it was the first day and trying to rush there in San Francisco traffic, I wasn’t confident if I could make it. It ended up working out and the reason why they do this probably is to control the crowds. During each half hour, they know how many people are actually going through the pop-up. The best part is that it never got too crowded! I could get the pictures that I wanted and I didn’t feel rushed. I could just go at my own pace.
  • It can be educational. Each piece has a little description and a note about the artist so that you can learn as you go along.
  • It’s interactive! There’s a lot that you can see, but you’re also taking part as the creator too.
  • Going through the pop-up takes about an hour, which I think is pretty decent for the ticket price.
  • Everyone is so friendly! The staff was so incredibly nice and you can just tell that they’re having a great time with you. There’s a lot of love and passion that went into making this for the people of San Francisco.
  • There are designated areas within the pop-up that allow you to take photos hands-free! All you have to do is get a photo card when you arrive and program it with your name and email address and then at these spots, you would scan your card and then a timer will count down until it takes your photo. It’s great because you don’t have to take a bunch of selfies and you can do group photos altogether. The area where they can improve is probably being a little bit more clear about where to stand in the photo so as to not include other people or be off center.

Things that could be better:

  • The snacks throughout are a nice touch, but it’s not a lot. It’s no Museum of Ice Cream. You’re not really going for the food anyways.
  • It can be pricey! It’s a fun experience for sure, but ticket prices are higher than what I thought they’d be.
  • When I said earlier that it’s a giant playground, I really meant it. As cool as this pop-up is, I imagine that there’s a lot of germs around because you’re touching so many things, you’re even doing a scratch and sniff and there’s a ball pit. Maybe… take a shower when you get home.

Posted on January 25, in Design

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