This week, Instagram CEO, Kevin Systrom announced the launch of IGTV. If you loved creating content on stories, then you’re going to love IGTV because instead of just having bite-size content, you can now have a recorded video up to an hour long. I was told that if I updated my app that I’d have IGTV within it so that I can watch the videos of those I already follow, but have yet to see it appear. Instead, I decided to download the standalone app so that I could see what this was all about.

So far, I’ve watched a couple of videos, but the biggest takeaway is really that it’s a longer version of Stories. The format that I seem to be drawn to within IGTV is anything that resembles a Q&A or an interview, but ultimately I love the bite-size content more because it feels shorter. If I were at work, I wouldn’t feel comfortable watching an entire video off of IGTV.

It has been less than a week and since I don’t have it fully integrated into my app just yet, I want to be able to give it a fair shot. At some point, I even want to try recording my own IGTV video or putting a string of videos together for my own channel. Until I’ve given it some more thought though, we’re going to put this on hold!

Readers, have you tried out this feature and are you into it? I know everyone was quite bullish on Stories at first, but look at how quickly you all adopted that into your lives!

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