It feels like we’ve been hearing a lot about Lauryn Hill in the press lately and that’s because she’s about to embark on her first world tour in quite some time. It’s the 20th anniversary of her iconic album “The Miseducation of Lauryn Hill.” On top of that, she’s decided to join Woolrich for their latest fashion campaign. It’s her first fashion campaign ever and even more special because she’s lending her voice to it.
In the campaign, Lauryn is singing one of my favorite songs, “Ex-Factor,” but it’s the first time I’ve ever heard it sung like this. Accompanying the campaign is also her words on what “American Soul” means to her. Lastly, if the backdrop for this video looks familiar, it’s because it takes place in Washington Heights. This is the same location where “Doo Wop – (That Thing)” was originally shot.
We’re loving every bit of Lauryn’s comeback!