I’ve never been so great with change. When a new logo is typically revealed, I find myself having a hard time accepting it at first. I like to think over time, it just falls into oblivion and it becomes a thing that I no longer think about. Or it could be like the time Gap redid their logo and I never stopped thinking about how much I disliked it. I wonder where Zara will fall on that spectrum for us.
Designed by advertising agency Baron & Baron, Zara’s letters are all on top of each other. This is the 2nd time in its 45 years of existing that the retailer has changed its logo. What’s the verdict here, y’all?