But, what is it exactly? This week, Glossier announced via Instagram that they will be debuting “Glossier Play” next month. When you press the arrow, you might expect a video of some sort, but instead it’s their rotating icon on repeat. Honestly, we don’t know too much about what this new brand means for them or how it intertwines with their current beauty brand. What we do know is that Emily Weiss and team have been working on this for the last two years.
Readers, any guesses?! We are completely stumped!