I’ve been using VSCO since I first downloaded the Instagram app back in what I think was 2012. Almost immediately, I knew that Instagram’s filters were going to be too harsh for me. They consistently leaned to the extreme and spoiler alert: they still do today. VSCO felt cleaner in my eyes. I wanted my feed to feel like it was lightly edited and minimal. For that reason, it’s still what I have remained loyal to seven years later.

In their new campaign with AKQA, VSCO is highlighting three Gen Z creators on how they make their work. In short, the message is simple. Don’t stress over making the perfect piece; just make it anyways.