08 Jun 2019

Make It With VSCO

I’ve been using VSCO since I first downloaded the Instagram app back in what I think was 2012. Almost immediately, I knew that Instagram’s filters were going to be too harsh for me. They consistently leaned to the extreme and spoiler alert: they still do today. VSCO felt cleaner in my eyes. I wanted my feed to feel like it was lightly edited and minimal. For that reason, it’s still what I have remained loyal to seven years later.

In their new campaign with AKQA, VSCO is highlighting three Gen Z creators on how they make their work. In short, the message is simple. Don’t stress over making the perfect piece; just make it anyways.

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  • Get in loser, we’re going to the beach.
  • The shortest wedding season ever
  • Another outdoor moment
  • Let’s go to dinner. Make it 5PM.
  • Between the red rocks
  • Something something in the distance
  • These don’t get old for me
  • Plantalones
  • A new @somethingnavy collection is being released tomorrow! Do we need another swimsuit?

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